The Background Story:

From Apps to App-etizers

Louis Walsh-Tan’s journey from tech innovator to culinary creator stands as a paradigm of how one spark of inspiration can transform into a purposeful endeavor in the avant-garde food industry. Hailing from Singapore, a country well-known for street food that garnered Michelin-star status, Louis was surrounded by what great food looked like since he was a child.

An Opportunity Born From Inspiration

Moving to the US, he found himself unsatisfied with the standards of Southeast Asian cuisine, and more broadly Asian cuisine. Louis knew based on past experience that once people had the chance to try Southeast Asian cuisine, they often developed a deep appreciation for it. One ordinary evening in Brooklyn, Louis asked himself,

“What if there was a way we can elevate what great Asian food tastes like, while simultaneously encouraging people to get together and try new and unexpected flavors that opens up their palate and their minds?”

Enter Secondz: A New Chapter in Culinary Innovation

Drawing on his tech-savvy background and love of entertaining others through food, Louis uncovered a gap in the market: curry puffs, his all-time favorite snack, were generally inaccessible or difficult to find by most Americans. This insight sparked the idea to sell traditional curry puffs frozen and distribute them nationwide. But creating the perfect curry puff wasn’t enough —he saw it as a platform to not only bring untold stories of Asian cuisine, but all cuisines. With that, Secondz was born.

Our Mission is Shaped By Our Values

Our mission extends beyond the plate—Secondz aims to make a difference that can be felt across the country. If this sounds bold, it is. The name “Secondz” is a tribute to our dual mission of creating foods that you’ll want to have a second helping of and pay homage to our core mission of second chances.

Our Brand Promise to You

We live to deliver authentic, soul-satisfying flavors that feel like home—comforting, vibrant, and unforgettable. We bring these flavors to America's doorstep and dining table, honoring tradition while embracing innovation. Our food not only nourishes, but also leaves you craving more with every bite.

We believe in giving second chances to ingredients, and reflect this philosophy through every building block of our brand. Our curry puffs are crafted to be the perfect anytime, anywhere snack made with a variety of often-overlooked edible ingredients to ensure nothing goes to waste. Having witnessed firsthand how many high-quality ingredients are discarded simply due to aesthetic standards, this was a major opportunity to eliminate waste and promote production that personified sustainability. We use all kinds of vegetables, as long as they are edible, they’re in our kitchen!

Our Brand Promise to Our Employees

Food has the power to bridge cultures and transform the meaningful moments we share with loved ones. That’s why we’re dedicated to reshaping the culinary landscape with global flavors that leave a lasting impression, while also creating job opportunities for those often overlooked—immigrants, former inmates, and individuals impacted by layoffs. Our core mission is to foster a supportive environment where everyone has the opportunity to grow and thrive.

We commit to a discrimination-free environment, where age, race, color, religion, gender, sexuality, national origin, disability and background are no barrier to employment and progression. We empower others by focusing on their future, not their history, because everyone deserves a chance to flourish and build a bright, secure future at Secondz.

A Space Where All Are Welcome

Whether you’re a food enthusiast, a potential partner who shares our values, or someone who wants to be part of a meaningful movement, we’d love for you to join us. At Secondz, we’re not just serving food—we’re serving up a vision of a more sustainable, inclusive, and flavorful future for all. You included.

There is more that unites us than what separates us at the dinner table, so let Secondz be a bridge to a new connection, new flavor, new friend, or new moment that goes down in history.  Because at Secondz, it’s more than just food; it’s a story, a feeling, and a place where everyone belongs.